For Pharmaceutical and Biotech Science Communicators
Your data rocks
Your science is groundbreaking
But your story is buried
Let's unearth it
Everyone has a story to tell.
Especially those medical and scientific communicators sitting on great data and novel science. Our scientific storytelling approach transforms complex medical science into clear, compelling narratives through the proven power of storytelling.
For 16 years, SBC, previously conducting business as Science Branding Communications, has helped companies unearth and craft the best story possible. We start with the end in mind – making sure your take-away message, your big idea, or what we call the Core Story Concept is clear, concise and comprehensible. This requires the strategic ability to dig into the scientific literature, ask the right questions of important people – both internal and external stakeholders and interpret insights to ensure your story is compelling, differentiating and exciting.
Once we have agreed on the best Core Story Concept among multiple candidates, we introduce the key ingredient that makes a story a story – tension.
By “tension” we mean a psychological state in your audience characterized by intrigue, excitement, and anticipation. We firmly believe that if there’s no tension, there’s no drama, no connectivity, no story. And having multiple tension points ensures the audience is engaged from beginning to end.
The MEDSTORY Flow Map is a core part of our scientific storytelling approach, incorporating a compelling, curiosity generating beginning or Attack Point, multiple tension points that are resolved and concluding with a big idea or Core Story Concept.
Finally, we introduce dynamic custom visualizations using award-winning graphic designers, medical illustrators and animators to help bring the story to life. This all culminates in creating highly informative, yet attractive scientific story slide presentations, 3D/2D animation videos, white papers, websites and interactive learning modules for training and congresses.
Ready to unearth your story?
Call 973.796.8257 or
Trusted Storytelling Partner since 2009
Behind every logo is a complex scientific challenge. Our role is to help teams uncover the story that makes their science understood, trusted, and remembered.
